ARM & HAMMER Toothpaste Plus Thera, 6 Pack, ICY Mint, Anticavity Fluoride Toothpaste with Baking Soda, Whitening Enamel Strengthening Toothpaste, Travel Size 0.9 Oz Visit the Arm & Hammer Store 4.3 4.3 out of 5 stars (77)

Gentle Whitening That Actually Works: Say goodbye to harsh whitening formulas! This toothpaste uses real baking soda to gently lift stains and brighten your teeth while protecting your enamel. Achieve a naturally whiter smile without worrying about sensitivity.
Deep Clean for Healthier Teeth and Gums: It’s not just about looks—this toothpaste dives deep to remove up to three times more plaque than ordinary toothpastes. Plus, it actively fights cavities and supports gum health for a smile that feels as good as it looks.
Icy Mint Freshness That Lasts: Bad breath? Not anymore. With Fresheners, this toothpaste eliminates odor-causing bacteria, leaving your breath fresh and minty for hours. No masking—just long-lasting confidence.
Less Abrasive, More Effective: Designed to be gentle on sensitive teeth, this formula strikes the perfect balance: tough on plaque and stains, yet kind to enamel. Get a powerful clean without the worry.
All-in-One Oral Care Solution: From whitening to plaque removal, fresh breath to cavity protection, this toothpaste has it all. Make it your go-to for a healthier, brighter smile every day.